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A Sticky And Viral Cocktail Marketing Articles | November 20 Melvin Gordon Shirt , 2001
... Napster. Ebay. Blue Mountain Arts. Hotmail. These ... made it big on the web, most with ... low ... budgets, reaching ... heights in short time spans. Why? Was


Amazon. Napster. Ebay. Blue Mountain Arts. Hotmail. These companies made it big on the web, most with surprisingly low marketing budgets, reaching unexpected heights in short time spans. Why? Was it branding? Sure Philip Rivers Shirt , they are all strong brands today, but that is not what made them what they are. To be fair, a variety of factors contributed to their success. But by far the most important ones were tools and strategies that were sticky and viral in nature. Nothing markets a site better, spreading it like a wild fire, than having a viral product Easton Stick Shirt , tools or processes. And nothing makes it more capable of generating revenues than being sticky, for people only part with their money after they are comfortable with a product, after they have seen it a few times and interacted with it somehow.

The great news is that your site can start becoming sticky and viral right away by employing a few simple tools. Before we start looking at these tools that you may add to your site, it is important to remember that this works best if you add them into all your pages, emails Drue Tranquill Shirt , and products, as much as is possible to do so. Here we go:

Email To A Friend

On every page on your site, you should make it easy for people to send that page to their friends. Did you know that most people would look at something their friends send them? The number one rule of making something viral is making it easy to spread. Make sure that each page has a clear link or icon that invites the user to send the page to their friend. When they click on it, they should be able to send simply by entering their name and their friend's email address - keep it simple. The only other bit of information you may want to ask them for is their friend's name for personalization purposes. To add such functionality to your site, you will need to download a free script. There are plenty to choose from. You can find one in the Webmasters Specials CGI Scripts category at www.aboutwebmasters.

Free tools and products that pass on

Offer a free version of your product Nasir Adderley Shirt , or something else free. Make sure that it is useful; otherwise no one will really care about it. Ensure also that it is very easy for users to pass on these free products to their friends. If you can integrate this passing on as part of product use, then you have it made because by using the product, the person will have to tell their friends about it. Something you can quickly make is a screensaver and wallpaper. Download a good product for making these (see www.download), get some good images and create a quality screensaver and wallpaper. You can add your site URL and description to some screens on the screensaver. Then submit the screensaver and wallpaper to popular download sites such as ZDNet and Download. Every time someone downloads and uses the screensaver, they get to know about your site.

Forums Jerry Tillery Shirt , Chat, Community and Office Tools

Provide ways through which your site visitors can add content to your site and communicate with each other. Have forums, chat, and possibly instant messaging. One way to easily add this to your site is using www.everyone.net. Offer free office tools, too LaDainian Tomlinson Shirt , such as calendars, file sharing, to-do lists, group tools, and more. You can do so easily and for free my signing up with www.myevents.

Postcards

People love sending postcards. Blue Mountain Arts made history when it was acquired for over 800 million dollars Forrest Lamp Jersey , yet all it did was allow people to send electronic postcards to each other. The magic here is that if someone sends a friend a card fro your site, that friend will almost always want to pick it up, and to do so they would have to pic it up at your site! That is a great way to get new users. To start a free postcards service on your site, all you need is to buy a CGI script that will do all the work for you. It is very easy. You can find one in the Webmasters Specials CGI Scripts category at www.aboutwebmasters.

Shopping Choice

Amazon's success is in a large proportion due to the amount of choice they give their users. You can buy millions of products right there. Choice is convenience, hence sticky. So how do you add a store with millions of related products to your site without taking on the expense and hassle of running such a huge undertaking? Add a free Vstore. Its easy and free and you get brand name products in a wide variety of categories all set up for you in a few minutes. See http:www.aboutwebmastersspecials7.shtml for details.

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